Integrated Media Planner | Jobs in UAE by MBC Group


– Distill client briefs and challenges into media recommendations and strategies

– Coordinate, monitoring and evaluating media campaigns and strategies

– Determine the most effective media mix to display ads

– Collecting and analyze market data

– Identify target audiences and understand their behavior and habits

– Optimize ad campaigns according to geographic exposure, frequency, time spans and more

– Allocate budgets and monitor costs

– Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

– Evaluate the success of media strategies and campaigns


– 4+ years of media planning experience (media agency experience)

– Experience planning across channels and platforms and managing individual deliverables as well as involvement in developing and managing media strategies

– Fluent in use of all key media planning and campaign management tools

– Strong command of media fundamentals and ability to educate media planning executives

– Knowledge of current trends and innovations in media as well as strong understanding of data, measurement solutions and analytics.

– Excellent communication and teamwork skills

– An analytical mind with an aptitude for numbers

– Strong decision-making skills

MBC Group is the largest satellite TV and radio network in the Middle East based in Dubai Media City. It broadcasts a portfolio of Arabic and Western entertainment channels; as well as managing the Al Arabiya news channel and New Media platforms. The group has expanded significantly in the last several years moving from one TV and radio channel to ten TV, four radio channels and a range of broadcast and news service companies. Additionally the Group operates a number of successful websites and is aggressively expanding its internet and multiplatform operations.

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