Duties & Responsibilities E-COM
• Lead the e-commerce acceleration projects along with e-KAM and marketing teams
• Collaborate with the ACD E-Commerce team to define the local digital strategies for E-Retailers and Pure players and support new business model pilots.
• Support E-Commerce team by providing the right/adapted content and ensuring the best user’s experience
• Guide marketing teams to monitor, optimize & analyze paid media. Ensure the golden rules are applied
• Tailor the Global Digital and Media strategies to the local characteristics of ACD Brands.
• Monitor digital performance KPIs as well as consumer engagement.
• Oversee the implementation of CRM strategy and data management.
• Ensure owned branded platforms excellence (tagging, SEO…)
• Leverage Earned media through influencer’s strategies.
• Own search strategy Keywords for branded and generic
• Introduce & train on new corporate tools
• Oversee the implementation of AI Services on Ecommerce partners
• Ensure the success of AI services across different platforms.
• Coaching and development of the ACD digital specialist
• Establish and maintain relationships with key stakeholders inside the company (marketing, communication, CMO and sales), digital ecosystem and media partners
• Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities.
• clear assessment of agencies & upskill plan according to their need to get max out of our partners with close mentorship & inclusivity
• Upskill marketing teams on all layers of 100/50/20 and make sure to bring marketing /PR teams to the level that they can lead the projects by themselves for digital KPIs
Knowledge & Experience
• 5 to 7 years of experience in the Digital Field
• Tech Savvy
• Understanding of digital channel and how to enhance an omnichannel approach to consumers
• Broad experience in marketing technology and analytic tooling
Skills & Abilities
• Digital Expert
• Expert in Audience Building.
• Consumer obsessed.
• Data driven.
• Content Strategist.
• Strong experience and track record in Digital & Media, Content, Data, CRM and E-Commerce
• Deep brand understanding.
• Ability to pioneer new ways of working.
• Perfect knowledge of social media ecosystem and specifics.
• Ability to act as an ambassador internally to drive change within the brand/division.
• Ability to foster deep collaborative relationship with agencies and peers
For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.